In The Know: Data Research
What level of effort is needed for a newspaper article, blog post, press release, speech, or website text? Research is essential for creating a text that is both engaging and durable, according to the Exporis PR Team.
How much work the research calls for?
An advertorial, a blog post, a press release, a speech or the content for a website requires what kind of work? There is no one correct response to this question generally. Depending on the kind of content, logically on the length of the text, and occasionally also on the requirement of cooperation with the client or the speaker we are writing for. Generally speaking, therefore, the research effort should never be undervalued and, above all, not underestimated.
Because without thorough study, written contributions stay surface-level. Sometimes the crucial point of reference is lacking appeal to readers or an audience. Alternatively, errors in terms of substance arise when a claim or quotation that is not identified as phoney is rapidly embraced rather than under scrutiny.
Research helps a writing to be strong and appealing.
Research offers the food for the text and the receivers; it also offers the components of the whole meal. Should one component be absent, the outcome becomes either bland or exhibits an odd aftertaste. Alternatively it absolutely does not fit you. This is the situation should the used material be just incorrect or irrelevant to the readers.
Every piece of research thus has three purposes:
1. Ask questions to assist you gather material (We prefer to apply journalistic W-questions).
2. Review what I have later to ensure dependability.
3. Ask the recipients what interests them and what is vital to them.
Research is consequently first of importance for copywriting; it helps the remainder of the job and is absolutely necessary to transmit the real message. Still, we continue to hear from my colleagues from client PR departments that the effort involved in qualified research is not valued. They claim it’s simply muddle-along without any obvious or measurable outcome. At Exporis, we do not agree. Research is the real deal and makes the content complete .
Research is your foundation
Stated differently, sure, you can survive without research; however, it is illogical. Because the time you save on research is all the more needed later on to transform your initial text fragment into a genuinely valuable, informative and simple-to-read text that does not fall on your feet or be knocked about your ears at the first cross-check owing of a lack of quality.
PR work or any kind of serious communication—including commentary—is based on research.
Whatever your communication needs are, we are ready to help.
If you’re interested in working with our PR team, please get in touch. We are always delighted to discuss PR and communications plans via email, over the phone, or face-to-face.
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